About Lost+FND

Lost+FND was created for the in-between moments.
The ones where you’re not quite lost, but not fully found either.

We believe most people spend their lives moving through that space — figuring things out, unlearning things, carrying things quietly. Lost+FND exists to acknowledge that journey, not rush it.

This brand isn’t about having all the answers.
It’s about showing up while you’re still asking the questions.

Why Lost+FND

The name comes from the idea that being lost isn’t failure — it’s part of the process.
And being found doesn’t mean you’ve finished, it just means you’ve learned something along the way.

Lost and found aren’t opposites.
They’re connected.

Our designs reflect that loop — repetition, motion, distortion, clarity and confusion living side by side. Just like real life.

More Than Clothing

Lost+FND is built around honesty, self-reflection, and mental wellbeing — particularly for men, who are often taught to stay quiet when things feel heavy.

We’re not here to preach or pretend.
We’re here to normalise the conversation.

As the brand grows, a portion of our profits will be donated to organisations supporting mental health initiatives in the UK. Because awareness matters — but action matters more.

What We Make

We create minimal, bold streetwear with meaning behind it.
Pieces that feel intentional, wearable, and personal.

Designed to be worn wherever you are in your journey.

Lost.
Found.
Or somewhere in between.

This Is Just the Beginning

Lost+FND is a small brand, built slowly and intentionally.
No fast answers. No shortcuts.

Just movement. Growth. And progress — even when it doesn’t feel linear.

Thanks for being here.

– Lost+FND